Zoonotic - Summary and Key Ideas

The book "Zoonotic" uses the metaphor of a zoonotic virus to describe successful viral business strategies, focusing on how companies can combine two existing successful strategies to create something new and powerful, and how this new strategy can spread and grow exponentially, much like a virus. It also provides insights on how to identify and respond to such strategies in the business world.

The target audience for the book "Zoonotic" appears to be entrepreneurs, managers, and leaders of both large international companies and small independent businesses, as well as NGOs, who are interested in developing successful viral business strategies.

Buy the book

Key ideas


The COVID-19 pandemic has inspired the concept of "Zoonotic" strategies in business, which involve merging ideas and innovations for viral growth and market domination.

Play in App

A zoonotic business strategy combines existing elements to create innovative products, which initially develop stealthily, then spread globally and rapidly.

Play in App

Identifying and combining two unique, complementary advantages in your business can lead to the creation of a disruptive product or service, enabling swift, exponential global growth.

Play in App

Zoonotic leaders, characterized by their innovative thinking, resilience, and purpose-driven approach, are essential for businesses to navigate today's complex and uncertain world.

Play in App

Building a successful team for tackling zoonotic viral business strategies requires diversity, open-mindedness, empowerment of younger members, a collaborative culture, and clear communication.

Play in App

Crafting an effective influencer strategy and constructing a robust defense through preparation and innovation are crucial for businesses to navigate and overcome disruptive scenarios.

Play in App

Play in App

Play in App

Play in App

Play in App

Play in App

Play in App
Get the App!
Access all 7 key ideas for free! ­čą│

Summary & Review

The book "Zoonotic" by Carole Lamarque provides a comprehensive guide on how to prepare for and respond to a Zoonotic attack in the business world. The author uses the metaphor of a Zoonotic virus to describe a new and previously unknown business strategy that combines two known strategies to create something completely new and exponentially powerful. The book emphasizes the importance of speed, focus, agility, and networking in responding to such attacks. It also provides a series of exercises to help readers develop their own Zoonotic strategies and defenses.

Carole Lamarque

Carole Lamarque is a renowned Belgian marketing expert and entrepreneur. She is the co-founder of DUVAL UNION Innovative Marketing, a leading marketing agency, and is known for her expertise in innovative and influencer marketing.

Explore more book summaries

Psychologie der Menschenf├╝hrung

"Psychologie der Menschenf├╝hrung" ist ein umfassender Leitfaden zur F├╝hrung aus psychologischer Perspektive und erforscht die Ph├Ąnomene der F├╝hrung, die Entwicklung von F├╝hrungsf├Ąhigkeiten und die ethischen Implikationen der Aus├╝bung von Macht. Es richtet sich an F├╝hrungskr├Ąfte und angehende F├╝hrungskr├Ąfte, die ihr Verst├Ąndnis f├╝r diese Themen ├╝ber oberfl├Ąchliche Ratschl├Ąge hinaus vertiefen m├Âchten und bietet Einblicke in Charisma, die kulturelle Auswirkung gro├čer F├╝hrungskr├Ąfte und die psychologischen Vorteile der Folge eines Anf├╝hrers.

Burnout to Breakthrough

Burnout to Breakthrough is about understanding and overcoming burnout by identifying energy-draining thoughts, feelings, and behaviors, and discovering more powerful options to refuel, recharge, and reclaim what matters in life.

How to F*ck Up Your Startup

"How to F*ck Up Your Startup" is a guide for entrepreneurs that explores common mistakes and failures in startup culture, providing insights on how to identify, avoid, and fix these issues. It covers various aspects of a startup, from attitude and business model to funding, product development, sales, and growth.

Ihre n├Ąchsten f├╝nf Schritte

"Your Next Five Moves" ist ein strategischer Leitfaden zur Beherrschung der Kunst der Unternehmensstrategie, der sich auf Selbsterkenntnis, Argumentation, Teambildung, Skalierungsstrategien und Machtspiele konzentriert. Es bietet einen Fahrplan f├╝r Unternehmer und F├╝hrungskr├Ąfte, um ihren Markt zu erobern, indem sie mehrere Schritte vorausdenken.

Scaling Up

"Scaling Up" provides practical tools and techniques for business leaders to successfully grow their companies, focusing on four key decisions: People, Strategy, Execution, and Cash. It offers an insider's view into the inner workings of the world's most successful companies, aiming to help ambitious entrepreneurs scale their ventures.

Emergent Strategy

"Emergent Strategy" is about understanding and implementing a leadership model that is adaptive, relational, and inspired by the natural world. It provides tools and practices for individuals and communities to intentionally change in ways that grow their capacity to embody the just and liberated worlds they long for.