Experimentation Works - Summary and Key Ideas

"Experimentation Works" is a book that explores the importance of experimentation in business, arguing that systematic and strategic testing can lead to significant improvements and innovations. It provides practical advice and real-world examples to guide businesses in implementing a culture of experimentation.

The target group for the book "Experimentation Works" is business leaders, managers, and decision-makers who are interested in leveraging experimentation for business growth and innovation.

Buy the book
Experimentation Works

Key ideas


Effective leadership in today's fast-paced world involves large-scale business experimentation, a strategy used by successful companies to test ideas, gain insights, and stay competitive.


Continuous, disciplined experimentation in business fosters innovation, informs decisions, and propels growth, leading to transformative impacts over time.

Play in App

Experimentation is crucial for innovation as it provides real-world evidence to assess ideas, enabling businesses to learn, refine concepts, and create successful products and models.

Play in App

Online controlled experiments are a crucial tool for businesses to test ideas, make evidence-based decisions, and optimize strategies.

Play in App

A culture of innovation thrives on a learning mindset, aligned rewards and incentives, intellectual humility and integrity in experiment design and ethics.

Play in App

The success of Lotus F1 Team and Booking.com demonstrates the transformative potential of integrating experimentation, rapid learning, and cutting-edge technology into a company's culture.

Play in App

Transforming into an experimentation organization requires nurturing seven fundamental elements: scale, scope, speed, standards, support, shared values, and skills.

Play in App

Misconceptions about business experimentation hinder its adoption, but dispelling these myths reveals its potential as a significant driver of innovation.

Play in App

Play in App

Play in App

Play in App

Play in App
Get the App!
Access all 9 key ideas for free! ­čą│

Summary & Review

"Experimentation Works" by Stefan H. Thomke is a comprehensive guide on how to leverage the power of experimentation in business. The book emphasizes the importance of experimentation in driving innovation, improving decision-making, and fostering a culture of learning. Thomke argues that businesses that adopt a systematic approach to experimentation can significantly enhance their performance and competitiveness.

Stefan H. Thomke

Stefan H. Thomke is a renowned innovation and business management professor at Harvard Business School. His research and teachings focus on managing innovation, technology, and R&D in industries such as healthcare, manufacturing, and services.

Explore more book summaries

Start with Why

"Start with Why" is a book by Simon Sinek that explores the idea that successful individuals and organizations are those that are able to communicate the reasons why they do what they do, rather than just what they do or how they do it.

The Customer Service Survival Kit

The Customer Service Survival Kit is a guidebook that provides service professionals with strategies and communication skills to handle difficult customer situations and turn them into positive experiences. It offers a framework for anticipating customer expectations and defusing customer service nightmares.

The First 90 Days

The First 90 Days is a guidebook for leaders in transition periods. It provides strategies to help leaders shorten the time they take to reach the 'breakeven point' ÔÇö the point at which your organization needs you as much as you need the job.

Built to Sell

"Built to Sell" is about creating a business that can thrive without the owner, making it a valuable and sellable asset. It provides a framework and action plan for business owners to ensure their businesses are among the desired 1% that can be sold.

The 7 Habits of Highly Effective People

The book The 7 Habits of Highly Effective People (1989) is about unleashing your inner potential by adopting seven key habits that will transform your life. Stephen Covey shares powerful insights and practical strategies that will help you become more productive, fulfilled, and successful in all aspects of your life.

Rei├č das Ruder rum!

ÔÇ×Rei├č das Ruder rum!ÔÇť ist eine fesselnde Erz├Ąhlung von Kapit├Ąn Marquet ├╝ber die Reise und Transformation der USS Santa Fe. Das U-Boot entwickelte sich von dem am schlechtesten abschneidenden Schiff in der Flotte zum besten. Das Buch beschreibt den au├čergew├Âhnlichen Wandel der Santa Fe und zeigt, welche Ma├čnahmen Kapit├Ąn Marquet ergriff, um diesen bemerkenswerten Wechsel von einem Befehl-und-Kontrolle-Modell zu einem Leader-Leader-Modell in der F├╝hrung zu erreichen.