Who - Summary and Key Ideas

The book "Who" provides a comprehensive guide on hiring practices, focusing on the importance of selecting the right people for the right roles in a company. It offers practical advice and strategies, such as conducting effective interviews and making informed decisions based on a candidate's career history and performance patterns.

The target group of the book are individuals involved in hiring decisions, such as managers, CEOs, and HR professionals, who are looking to improve their hiring success rate and build a more effective team.

Buy the book

Key ideas


'Who' decisions in hiring are pivotal for business success, and their improvement can lead to enhanced performance and growth.

Play in App

"Voodoo hiring" risks business success; the A Method, a structured, proactive approach, ensures top talent acquisition, transforming teams and invigorating companies.

Play in App

Scorecards are a vital tool in hiring, aligning strategy with execution, and fostering a strong organizational culture by outlining role-specific missions, outcomes, and competencies.

Play in App

Effective talent sourcing requires proactive recruitment strategies, leveraging referrals, broadening networks, and close collaboration with recruiters.

Play in App

Steve Kerr's A Method advocates for structured interviews and comprehensive data analysis to accurately forecast job performance and select 'A Players' for a company.

Play in App

Effective talent acquisition hinges on understanding and emphasizing a candidate's five primary considerations: fit, family, freedom, fortune, and fun.

Play in App

The A Method for hiring prioritizes talent recruitment based on clear success metrics, fostering a culture of A Players for organizational success.

Play in App

Play in App

Play in App

Play in App

Play in App

Play in App
Get the App!
Access all 8 key ideas for free! 🥳

Summary & Review

"Who" by Geoff Smart and Randy Street is a comprehensive guide to hiring the right people for the right roles in a company. The authors argue that the success of a company largely depends on the quality of its hires. They present the A Method for Hiring, a systematic approach to hiring that includes creating a Scorecard for each role, sourcing candidates, selecting the best ones through structured interviews, and selling the job to the chosen candidate. The authors also share insights from their extensive research and interviews with successful business leaders.

Geoff Smart, Randy Street

Geoff Smart and Randy Street are renowned management consultants and business strategists. They are the co-founders of ghSMART, a leadership consulting firm that advises CEOs and executives on talent and human capital strategies.

Explore more book summaries


The book 'Self-Awareness' presents deep insights and practical guidance on how leaders can learn to see themselves more clearly. It takes the reader through a journey of understanding two broad categories of self-awareness - internal (how clearly we see our own values, passions, aspirations etc.) and external (understanding how other people view us).

Success and Luck

"Success and Luck" by Robert H. Frank explores the role of luck and random events in achieving success. The book argues that while talent and hard work are important, success is often significantly influenced by circumstances and opportunities, which are largely a matter of luck.

Crossing the Chasm

"Crossing the Chasm" is a book that provides a framework for marketing strategies to help high-tech companies transition from early market success to mainstream market dominance. It emphasizes the importance of focusing on a single, targetable market segment and creating a whole product solution to successfully cross the "chasm" between early adopters and the mainstream market.

High Output Management

High Output Management provides a comprehensive overview of a manager's role and purpose. The book explains in-depth concepts about management in a clear and concise manner, discussing how to increase productivity, managerial leverage, and the importance of the team's output as a measuring stick for the manager's output.

The Freelancer's Bible

"The Freelancer's Bible" is a comprehensive guide for freelancers, providing practical advice on how to start, run, and grow a freelance business, covering topics such as marketing, legal issues, and financial management.

Working Backwards

Working Backwards provides insights, stories, and secrets from inside Amazon, focusing on their unique approach to product development and innovation by starting with the desired customer experience and working backwards to create successful products and services.