Measure What Matters - Summary and Key Ideas

"Measure What Matters" is a book by John Doerr that discusses the concept of Objectives and Key Results (OKRs), a goal-setting system used by successful organizations like Google and Intel. The book provides insights on how to implement OKRs to align organizations, motivate high performance, and drive growth.

The target audience for the book "Measure What Matters" appears to be leaders or entrepreneurs who are interested in setting goals for themselves and their organizations, as well as those interested in creating a focused, purpose-driven business environment. This could include individuals in both small start-ups and large global companies.

Buy the book
Measure What Matters

Key ideas

01

OKRs are a goal-setting system that fosters focus, alignment, and remarkable achievements within organizations by defining clear, measurable, and ambitious objectives and key results.

02

Intel's strategic use of OKRs and a shift in marketing approach swiftly reclaimed its market dominance without altering its product.

Play in App
03

Effective leadership in organizations hinges on identifying, communicating, and tracking a select few key priorities, using flexible and measurable indicators for progress.

Play in App
04

Transparency in goal-setting fosters innovation, collaboration, and productivity, creating a thriving "team of teams" environment.

Play in App
05

OKRs are dynamic, transparent, and adaptable goals that foster a culture of continuous improvement and alignment within an organization.

Play in App
06

Setting stretch goals, despite inherent risks, can ignite progress and innovation, as exemplified by Google's '10x' philosophy.

Play in App
07

Continuous performance management, through regular dialogues, feedback, and recognition, optimizes individual and organizational performance by promoting transparency, accountability, and empowerment.

Play in App
08

Adobe's shift from annual performance reviews to a continuous, feedback-oriented system called Check-in, has fostered a culture of learning and growth, reducing turnover and driving business success.

Play in App
09

Zume Pizza leverages robotics and the OKRs framework to disrupt the pizza industry with precision and agility.

Play in App
10

Culture, shaped by shared values and goals, is a key driver of business success, with tools like OKRs and CFRs fostering transparency, accountability, and performance.

Play in App
11

Lumeris transformed its healthcare approach and achieved market leadership through a culture of transparency, accountability, and a well-implemented OKR program.

Play in App
12

Bono's ONE Campaign leverages OKRs to drive cultural shifts, prioritize African perspectives, and foster risk-taking and trust, combining passion with strategy for meaningful change.

Play in App
Get the App!
Access all 14 key ideas for free! šŸ„³

Summary & Review

"Measure What Matters" by John Doerr is a guide to implementing the OKR system, a goal-setting tool used by successful organizations like Google and Intel. The book emphasizes the importance of setting, tracking, and achieving ambitious goals and provides a roadmap for organizations to improve their focus, alignment, tracking, and stretching abilities. The book is filled with real-life examples and case studies that illustrate the power of OKRs in driving organizational success.

John Doerr

John Doerr is an American investor and venture capitalist at Kleiner Perkins. Known for backing some of the world's most successful companies like Google and Amazon, he has significantly influenced the tech industry.

Explore more book summaries

Getting Things Done

Getting Things Done is about enhancing productivity and achieving a stress-free work environment by implementing effective organization and workflow management techniques.

Getting Things Done

In 'Getting Things Done', David Allen introduces a new way of getting more done with less effort and stress. The book is about mastering the flow of work, changing the way we approach tasks and developing a method to address all situations efficiently. It offers readers the opportunity to revitalize their work style by implementing principles that don't change with times, thereby enhancing personal productivity.

Emotion by Design

Emotion by Design is about the power of creating strong emotional bonds between a brand and its consumers through creative storytelling and experiences. It emphasizes the importance of understanding the audience and using creativity, not just large resources, to inspire and move them.

Feel-Good Productivity

"Feel-Good Productivity" by Ali Abdaal is a book that presents a new approach to productivity, focusing on strategies that make hard work feel better and enhance wellbeing. It provides practical insights from psychology and neuroscience, and offers a method to overcome procrastination, prevent burnout, and achieve success by cultivating positive emotions and experimenting with different strategies.

The Crux

The Crux is a guide to strategic thinking and problem-solving in complex situations, emphasizing the importance of identifying and addressing the most critical part of a challenge, referred to as the 'crux'. The book provides practical examples and methods for diagnosing challenges, finding leverage, avoiding distractions, and formulating effective strategies.

The Talent Code

The Talent Code is a gripping read that presents a compelling argument for the role of hard work and practice - rather than innate talent - in mastering a skill. The book is divided into three partsā€”deep practice, ignition, and master coaching, each being a critical element in the talent code. Remove one, and the process slows. Combine them, and things begin to change dramatically.