"Strategize" is a guidebook that provides concepts, techniques, and tools for developing a successful product strategy and roadmap in the digital age. It helps product managers and owners make strategic decisions, focusing on the big picture, and offers practices for strategy foundations, development, and validation.
The target audience for the book "Strategize" includes product executives, product managers, product owners, entrepreneurs, marketers, and others who create and manage products.
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Crafting a Successful Product Strategy: From Defining the Vision to Validating the Strategy through Market Segmentation and Assumption Testing
Understanding the Importance and Components of a Successful Product Strategy: From Vision to Tactics, Innovation Types, Product Life Cycle, Stakeholder Engagement, and Key Performance Indicators.
Strategic Market Segmentation, User Personas, and Unique Product Offerings: Key Steps to Crafting Successful Products and Enhancing Customer Experience
Implementing a Systematic and Iterative Approach to Identify and Address Potential Risks in Product Strategy for Successful Product Launch
Understanding the Role and Types of Product Roadmaps in Executing Product Strategy and Aligning Stakeholders
Creating an Effective Product Roadmap: Emphasizing Goal-Oriented Planning, Measurable Metrics, and Realistic Expectations for Successful Product Development
The Dynamic Nature of Product Roadmaps: Regular Reviews, Stakeholder Involvement, and Strategic Adjustments for Effective Product Development and Market Alignment.
Portfolio Roadmaps: A Strategic Tool for Coordinating and Managing Interconnected Products in Harmony
"Strategize" by Roman Pichler is a comprehensive guide to product strategy and roadmap practices in the digital age. The book emphasizes the importance of strategic decision-making in product management and provides a range of techniques and tools to create a winning product strategy and an actionable product roadmap. Pichler highlights the importance of understanding the market, the needs of the customers, the key features and differentiators of the product, and the business goals. He also stresses the importance of validating the strategy and being proactive in making strategic decisions.
Roman Pichler is a leading product management expert, specializing in digital products. He is the founder of Pichler Consulting, a business that provides training and consulting services for product managers and product owners.
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"Strategisches Produktmanagement" ist ein umfassender Leitfaden, der Konzepte, Techniken und Werkzeuge für die Entwicklung einer erfolgreichen Produktstrategie und Roadmap im digitalen Zeitalter bereitstellt. Er unterstützt Produktmanager und -eigentümer dabei, strategische Entscheidungen zu treffen, indem er den Blick auf das große Ganze lenkt. Darüber hinaus bietet das Buch praxisnahe Ansätze für die Grundlagen, Entwicklung und Validierung von Strategien.
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