How to Start a Cult is a guidebook for businesses and brands aspiring to create a captivating and committed following. The book presents the Cult Commandments, a bulletproof method leveraged by the author, Jody Raynsford, in building cults for various businesses. It encourages readers to create a polarizing message, celebrate difference, and persistently communicate their mission amidst other ground-breaking tactics.
The book is designed for brands, businesses, and marketers who want to go beyond traditional branding and create a magnetic, dedicated following. It's also intended for adventurous readers, leaders, and entrepreneurs who seek innovative strategies in marketing and fostering business growth.
Buy the bookBuilding brand loyalty today demands fostering a sense of belonging, mirroring cults.
An authentic personality and engaging content can foster a fiercely loyal cult following.
Successful growth and evolution require bold action despite fear and comfort zone boundaries.
Achieving cult-like brand devotion needs boldness, commitment, and deep consumer connections.
Building a cult following requires a bold vision, distinct message, and fostering a deep sense of belonging.
Effective cult branding requires a polarizing, compelling message that challenges industry norms.
Identifying common enemies can deepen engagement and rally followers around a leader.
Celebrate uniqueness and confidently differentiate from competitors to truly stand out.
Constant, consistent broadcasting of your message fosters a devoted following.
Successful cult building focuses on recruiting loyal outliers and managing expectations.
Cult growth thrives on fostering belonging, rewarding participation, and narrative crafting.
Building a successful cult involves fostering belonging, devotion, and definitive cultural markers.
Jody Raynsford's "How to Start a Cult" is a comprehensive guide to creating and maintaining a devoted following, be it a business or personal brand. This book is not about religious or harmful cults but rather, it leverages the concept of cults to provide a blueprint for building a fervent community around a brand. It equips readers with the understanding of the principles of building a cult-like following, based on the author’s personal experience and client work.
Jody Raynsford is a dedicated cult building expert. Using his refined CultBrand methodology, he helps brands attract and cultivate a devoted following. Through engaging speaking events, he introduces the Cult Commandments in a new and refreshing way. His expertise spans many industries, from technology to legal services, and he is known for his ability to help brands resonate with their audience on a deep, impactful level.
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Check DMARC Now"Your Next Five Moves" is a strategic guide to mastering the art of business strategy, focusing on self-awareness, reasoning, team building, scaling strategies, and power plays. It provides a roadmap for entrepreneurs and executives to conquer their market by thinking several moves ahead.
Obsessed explores the process of building a brand that people love from day one, focusing on creating an emotional connection with customers and understanding their needs to drive lasting obsession.
Obsessed erforscht den Prozess des Aufbaus einer Marke, die die Menschen vom ersten Tag an lieben, und konzentriert sich auf die Schaffung einer emotionalen Verbindung mit den Kunden und das Verständnis ihrer Bedürfnisse, um eine dauerhafte Besessenheit zu erzeugen.
How to Start a Cult is a guidebook for businesses and brands aspiring to create a captivating and committed following. The book presents the Cult Commandments, a bulletproof method leveraged by the author, Jody Raynsford, in building cults for various businesses. It encourages readers to create a polarizing message, celebrate difference, and persistently communicate their mission amidst other ground-breaking tactics.