The book Influence (1984) is about the secrets of persuasion and how to defend yourself against them. It reveals the six universal principles of influence and how to use them to your advantage in everyday life.
This book is a perfect read for individuals, that want to understand the psychology behind persuasion and influence. It is especially relevant for marketers, salespeople, and leaders who want to improve their ability to influence others.
Buy the bookThe Power of Social Proof
The Principle of Reciprocity
The Importance of Likeability
The Scarcity Principle
The Authority Principle
The Commitment and Consistency Principle
The Negative Impact of Conformity
The Role of Emotions in Influence
The Influence of Environment and Context
The Influence of Culture on Persuasion
In "Influence," Robert B. Cialdini explains the psychology of persuasion and how we can use it to our advantage. With real-life examples and scientific research, Cialdini highlights the six principles of influence: reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.
Robert B. Cialdini is a world-renowned psychologist and expert in the science of persuasion. He has spent his career studying the psychological factors that influence human behavior and decision-making. Cialdini's work has been influential in fields such as marketing, sales, and politics, and his insights have been used by organizations all over the world to achieve their goals. Through his research, Cialdini has identified six key principles of persuasion that can be used to influence others in a positive way. These principles include reciprocity, social proof, authority, liking, scarcity, and commitment/consistency.
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Check DMARC Now"Brief Counseling That Works" is a guidebook that provides strategies and techniques for effective short-term counseling within the school system, focusing on practical methods to help students overcome challenges and improve their academic and personal lives.
"Pre-Suasion" is a psychological exploration of how certain actions and environments can predispose individuals to be more receptive to messages, thereby increasing the effectiveness of persuasion.
"Woyzeck" ist eine unvollendete Dramenfragmente von Georg Büchner, das die tragische Geschichte von Franz Woyzeck erzählt, einem einfachen Soldaten, der durch gesellschaftlichen Druck und psychische Probleme in den Wahnsinn getrieben wird.
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The book The Selfish Gene (1976) is about the fascinating idea that genes, not individuals, are the driving force behind evolution. Richard Dawkins argues that our genes act in their own self-interest, using us as vehicles to ensure their own survival and propagation.
This book provides a transformative, holistic method of understanding, managing, and thriving with ADD or ADHD. Using life experiences and scientific research, it presents tactics for dealing with the challenges of attention deficit, while also emphasizing the inherent strengths of ‘hunter-type’ brains.