Emotion by Design - Summary and Key Ideas

Emotion by Design is about the power of creating strong emotional bonds between a brand and its consumers through creative storytelling and experiences. It emphasizes the importance of understanding the audience and using creativity, not just large resources, to inspire and move them.

The target group for "Emotion by Design" includes business leaders, marketing and creative professionals, and teams of all sizes who are interested in building strong emotional bonds with their consumers through creative storytelling and branding.

Buy the book
Emotion by Design

Key ideas

01

From fine art to Nike: how Greg Hoffman's unexpected internship sparked a career in sports marketing.

02

When a team is curious and works well together, creativity blooms.

Play in App
03

If you want to innovate, you have to be bold, take chances, and move away from what's comfortable and predictable.

Play in App
04

Putting on your brand's "game face": consistency and attention to detail make greatness more than skin deep.

Play in App
05

Dare to be unforgettable: Make your brand's story human, inspiring, and built to last.

Play in App
06

Become a cultural icon by focusing on authenticity, not just chasing trends and what is considered cool.

Play in App
07

Ignite a movement, not just sales: Empower people, build community, and focus on the big picture.

Play in App
08

Nike bridges the gap between ideals and reality by tackling societal issues through empathetic storytelling and inclusive action.

Play in App
09

Build brands that touch hearts, not just eyes, for an enduring legacy.

Play in App
10

Play in App
11

Play in App
12

Play in App
Get the App!
Access all 10 key ideas for free! ūü•≥

Summary & Review

Emotion by Design by Greg Hoffman is a guide to building powerful emotional bonds with consumers through creative marketing and branding. Hoffman shares his experiences and insights from his time at Nike, where he helped lead some of the most famous campaigns in history. He emphasizes the importance of understanding consumers and creating stories, images, and experiences that make them feel their dreams are achievable. The book also highlights the need for a balance between art and science in marketing, and the role of empathy, insight, and creative collaboration in innovation.

Greg Hoffman

I'm sorry, but there seems to be multiple individuals named Greg Hoffman, including professionals in various fields such as marketing, film production, and athletics. Could you please provide more specific information about which Greg Hoffman you're referring to?

Explore more book summaries

The Culture Code

"The Culture Code" explores the dynamics of successful groups, revealing that their effectiveness is largely due to their ability to foster a sense of safety, share vulnerability, and establish purpose. The author, Daniel Coyle, provides insights into how these groups operate, offering practical strategies for building trust, encouraging collaboration, and reforming toxic cultures.

Das schlanke Start-up

Das Lean Startup handelt von einer Methodik f√ľr Unternehmer, um ihre Produkte schnell und effizient zu bauen, zu testen und zu iterieren, wobei der Fokus auf validiertem Lernen und Kundenfeedback liegt, um nachhaltigen Gesch√§ftserfolg zu erzielen.

Genghis Khan and the Making of the Modern World

The book Genghis Khan and the Making of the Modern World is a historical account of Genghis Khan's rise to power, his impact on world history, and how his conquests shaped the modern world. It explores his life, his military campaigns, his strategies, and his vision, as well as the cultural, political, and commercial institutions that were established under his rule.

Humanocracy

"Humanocracy" ist ein Buch, das das traditionelle b√ľrokratische Modell von Organisationen infrage stellt. Es pl√§diert f√ľr einen Wandel hin zu menschlicheren Systemen, die Einzelpersonen st√§rken und Kreativit√§t, Anpassungsf√§higkeit sowie Widerstandsf√§higkeit f√∂rdern.

The Lean Startup

The Lean Startup is about a methodology for entrepreneurs to build, test, and iterate their products quickly and efficiently, focusing on validated learning and customer feedback to achieve sustainable business success.

Lean Management

Das Buch Lean Management handelt von der Implementierung effizienter Betriebsstrategien in Unternehmen, um Verschwendung zu minimieren und die Produktivität zu maximieren. Es bietet einen umfassenden Leitfaden zu den Prinzipien, Werkzeugen und Praktiken des Lean Managements.