Blink - Summary and Key Ideas

The book Blink (2005) is about the power of our intuition and how it can sometimes be more accurate than our rational thinking. Malcolm Gladwell explores how our snap judgments and first impressions can often lead to better decision-making than long-winded analysis.

This book is a perfect read for individuals that are interested in the power of intuition and decision-making, and want to learn how to trust their instincts. It is especially relevant for professionals in fields such as psychology, business, and law enforcement.

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Key ideas


Rapid Cognition: The Power of Thinking Without Thinking


The Thin-Slicing Advantage: How We Make Snap Judgments

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The Locked Door: The Secret Life of Snap Decisions

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Paul Van Riper's Big Victory: Creating Structure for Spontaneity

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Kenna's Dilemma: The Trouble with Thin-Slicing

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Seven Seconds in the Bronx: The Complexity of Reading Facial Expressions

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Listening with Your Eyes: The Importance of Paying Attention

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The Warren Harding Error: Overconfidence in Predictions

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Summary & Review

Blink by Malcolm Gladwell is a fascinating exploration of the power of our unconscious mind and how it influences our decisions. Through real-life examples and scientific studies, the author shows how our snap judgments - or "thin-slicing" - can often be just as accurate, if not more so, than our conscious analysis.

Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist, author and public speaker. He has been a staff writer for The New Yorker since 1996 and is well-known for his ability to make complex ideas accessible to a wide audience. Gladwell has also been named one of the 100 most influential people by Time magazine. He often writes about social psychology and the science of decision-making, and his work has been widely cited and discussed in both academic and popular circles.

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